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class=\"fw-semibold font-size-header-2\">\u003Cstrong>\u003Cspan class=\"text-color-primary-400\">GTM Engineer:\u003C/span> il nuovo ruolo che unisce AI, sales e automazione\u003C/strong>\u003C/h1>\n\u003Cp class=\"isSelectedEnd font-size-body-1\">\u003Cspan class=\"text-color-black\">Il modo in cui le aziende trovano clienti, costruiscono campagne outbound e generano opportunità commerciali sta cambiando rapidamente.\u003C/span>\u003C/p>\n\u003Cp class=\"isSelectedEnd font-size-body-1\">\u003Cspan class=\"text-color-black\">Nasce così una nuova figura professionale: il \u003Cstrong>GTM Engineer\u003C/strong>, un ruolo già diffuso nel mercato statunitense e sempre più rilevante anche in Italia, a metà tra sales, dati, automazione e Intelligenza Artificiale.\u003C/span>\u003C/p>\n\u003Cp class=\"font-size-body-1\">\u003Cspan class=\"text-color-black\">In questo webinar scopriremo cosa fa concretamente un GTM Engineer, quali competenze deve possedere e come può costruire sistemi AI-native.\u003C/span>\u003C/p>\n\u003Cp class=\"font-size-body-1\">\u003Cspan style=\"font-weight: 400;\">\u003Cstrong>Topics: \u003C/strong>\u003Cem>GTM Engineering, Go-to-Market, AI Automation, Sales.\u003C/em>\u003C/span>\u003C/p>\n","left",{"date":805},"2026-07-01T18:30:00+02:00",{"show_company":56,"privacy":807,"submit_label":808,"redirect":809,"ac_list":810,"ac_tags":811,"r":812,"show_phone":533,"phone_required":533,"show_role":533,"role_required":533,"company_required":533,"name_placeholder":813,"surname_placeholder":814,"email_placeholder":815,"phone_placeholder":816,"role_placeholder":817,"company_placeholder":818,"api_url":819},"Dichiaro di aver letto \u003Ca href=\"https://datamasters.it/privacy-policy/\">l’informativa privacy\u003C/a> e di prestare espresso consenso al\u003Ca href=\"https://datamasters.it/trattamento-dati/\"> trattamento dei dati\u003C/a> personali","Riserva gratis il tuo posto",29123,"89c0c5a38f2a8e45:49359af0d4764cb614190c142ca4205b727263e2:KawAexnJQXFcqC/+7OuKZg==","35aca9f1c03ea55c:71f801bbbc4167d52b7c050b347fc683644f8f2e:mHJj3SBmxbGnYDTi3/Fc1g==","632cf3cb93ca18cb:7b27c81361e4f105be522fb6b59083d4a572a85f:WDFa/B20EYBbrzK0YQP+6vZ9Oc7wMcClkBpXAM/SfY4=","Inserisci il tuo nome","Inserisci il tuo cognome","Inserisci la tua e-mail","Inserisci il tuo telefono","Inserisci il tuo ruolo","Inserisci il nome della tua azienda","/wp-json/dm/v1/registration",{"text":821,"bg_color":563,"fg_color":198},"LIVE GRATUITA",{"title":823,"text":824,"bg_color":198,"fg_color":825},"1","LUG 18:30","color-black",{"icon":827,"bg_color":828,"fg_color":829},"icon-microphone","color-accent-green","color-accent-dark-green",{"icon":831,"bg_color":832,"fg_color":172},"icon-long-arrow-left","color-accent-violet",{"block_layout":834,"gutter_top":835,"gutter_bottom":836,"bg_color":837,"text":838,"align":839,"size":840},"simple_text","xl","xs","color-primary-50","\u003Cp class=\"font-size-header-1 fw-semibold\" style=\"text-align: center;\">Cosa \u003Cspan class=\"text-color-primary-400\">esploreremo\u003C/span> nella live\u003C/p>\n","center","small",{"block_layout":842,"bg_color":837,"cards":843},"icon_cards_carousel",[844,849,853],{"icon":845,"icon_color":846,"title":847,"text":848},"icon-1","color-primary-500","Cos’è un GTM Engineer e perché è un ruolo sempre più strategico","\u003Cp>Vedremo cosa distingue il GTM Engineer dai ruoli tradizionali di sales, marketing e sales operations e perché oggi le aziende cercano figure capaci di unire tecnologia, dati e processi commerciali.\u003C/p>\n",{"icon":850,"icon_color":846,"title":851,"text":852},"icon-2","Come sviluppare le skill necessarie per diventare GTM Engineer","\u003Cp data-start=\"1443\" data-end=\"1559\">Presenteremo il nuovo corso “GTM Engineer”: il programma, il metodo didattico, i tool utilizzati e i workflow pratici che verranno affrontati insieme al docente per ricoprire subito questo ruolo.\u003C/p>\n",{"icon":854,"icon_color":846,"title":855,"text":856},"icon-3","Sessione Q&A","\u003Cp>\u003Cspan style=\"font-weight: 400;\">Uno spazio aperto per rispondere a tutte le vostre domande. Questa è l’occasione perfetta per chiarire dubbi, ricevere consigli personalizzati dai docenti e valutare i tuoi prossimi obiettivi professionali.\u003C/span>\u003C/p>\n",{"block_layout":834,"text":858,"align":839,"size":859},"\u003Ch3 data-section-id=\"dqc5om\" data-start=\"1517\" data-end=\"1551\">\u003Cspan class=\"text-color-primary-400\">GTM Engineering:\u003C/span> trasforma AI e dati in opportunità commerciali\u003C/h3>\n\u003Cp class=\"isSelectedEnd font-size-body-1\">\u003Cspan class=\"text-color-black\">Oggi le aziende hanno bisogno di sistemi capaci di trovare i clienti giusti, comprendere quando è il momento migliore per contattarli, personalizzare i messaggi e misurare ogni risultato. È qui che entra in gioco il \u003Cstrong>GTM Engineer\u003C/strong>.\u003C/span>\u003C/p>\n\u003Cp class=\"isSelectedEnd font-size-body-1\">\u003Cspan class=\"text-color-black\">Questa figura progetta e coordina workflow che combinano dati, AI, automazioni e strumenti commerciali. Non si limita a “mandare email”: costruisce \u003Cstrong>una vera macchina Go-to-Market,\u003C/strong> capace di rendere il processo di acquisizione clienti più preciso, misurabile e scalabile.\u003C/span>\u003C/p>\n\u003Cp class=\"font-size-body-1\">\u003Cspan class=\"text-color-black\">Nel \u003Ca href=\"https://datamasters.it/catalogo/corsi/gtm-engineer/\" target=\"_blank\" rel=\"noopener\">\u003Cstrong>nuovo corso GTM Engineer\u003C/strong>\u003C/a> di Data Masters, i partecipanti lavoreranno su uno stack operativo composto da strumenti come \u003Cstrong>Claude Code, Clay, n8n, SmartLead, HeyReach e Apify\u003C/strong>, imparando a collegarli in un unico flusso: dalla definizione del cliente ideale fino al monitoraggio di costo per meeting e tasso di risposta.\u003C/span>\u003C/p>\n","full",{"block_layout":834,"gutter_top":861,"gutter_bottom":835,"bg_color":862,"fg_color":172,"text":863,"align":839,"size":840},"xxl","color-primary-700","\u003Cp class=\"text-uppercase font-size-header-4 fw-semibold\" style=\"text-align: center;\">\u003Cspan class=\"text-color-primary-200\">SPEAKER\u003C/span> DELLA LIVE\u003C/p>\n",{"block_layout":865,"gutter_top":866,"gutter_bottom":861,"bg_color":862,"fg_color":825,"cards":867,"alt":56,"card_bg_color":172},"experts_list","l",[868],{"avatar":869,"name":876,"role":877,"text":878,"role_bg_color":846,"role_fg_color":172},{"id":870,"title":871,"filename":872,"filesize":873,"url":874,"alt":54,"description":54,"caption":54,"mime_type":763,"width":875,"height":875},29019,"Filippo-Greco","foto-docenti-esperti-e-founder-per-blocco-website.png",778316,"https://website-prod.datamasters.it/wp-content/uploads/2026/06/foto-docenti-esperti-e-founder-per-blocco-website.png",1080,"Filippo Greco","AI Training & Solutions Manager @ Yellow Tech | GTM Engineer","\u003Cp>Filippo è un \u003Cstrong>GTM Engineer\u003C/strong> e \u003Cstrong>AI Training & Solutions Manager\u003C/strong> presso Yellow Tech, dove costruisce sistemi di vendita AI-native per aziende B2B. Specializzato in orchestrazione AI applicata alle vendite, formatore su Claude Code, Clay, n8n.\u003C/p>\n",{"block_layout":865,"gutter_top":835,"gutter_bottom":861,"bg_color":862,"cards":880,"alt":56},[881],{"avatar":882,"name":888,"role":554,"text":889,"role_bg_color":828,"role_fg_color":829},{"id":883,"title":884,"filename":885,"filesize":886,"url":887,"alt":888,"description":54,"caption":54,"mime_type":763,"width":875,"height":875},1328,"giuseppe","giuseppe-1.png",817480,"https://website-prod.datamasters.it/wp-content/uploads/2024/06/giuseppe-1.png","Giuseppe Mastrandrea","\u003Cp>Giuseppe è un \u003Cstrong>Ingegnere Informatico\u003C/strong> con una forte specializzazione e pubblicazioni in ambito \u003Cstrong>Computer Vision.\u003C/strong> Da circa 8 anni si dedica all’insegnamento in ambito informatico e alla formazione sulle \u003Cstrong>tecnologie emergenti tra le quali il Machine Learning.\u003C/strong>\u003C/p>\n",{"block_layout":891,"bg_color":172,"text":892,"cta":893,"highlights":899,"v_align":912,"inverted":533,"flipped":533,"small_box":533},"highlight_list","\u003Cp class=\"gutter-mt-none label-cmp-yellow fw-semibold font-size-header-6\">LIVE 1 LUGLIO – ORE 18.30\u003C/p>\n\u003Ch4 class=\"fw-semibold\">Non puoi perderti \u003Cspan class=\"text-color-primary-400\">questa live se:\u003C/span>\u003C/h4>\n\u003Cp class=\"font-size-body-1\">Sei un professionista che vuole comprendere come \u003Cstrong>costruire la tua macchina di vendita AI \u003C/strong>che lavora in autonomia.\u003C/p>\n",{"link":894,"config":896},{"title":895,"url":143,"target":54},"Iscriviti alla Live",{"variant":155,"theme":897,"size":898},"theme-primary","size-default",[900,904,908],{"icon":901,"icon_color":825,"icon_bg_color":563,"title":902,"text":903},"icon-growth","Marketing specialist e Marketing Manager","Se vuoi capire come usare AI e automazioni per rendere più efficace il processo commerciale.",{"icon":905,"icon_color":825,"icon_bg_color":832,"title":906,"text":907},"icon-briefcase","Founder e Imprenditori","Se vuoi costruire un sistema più strutturato per trovare clienti, generare opportunità e misurare i risultati.",{"icon":909,"icon_color":825,"icon_bg_color":828,"title":910,"text":911},"icon-ai","Professionisti in qualsiasi ambito","Se ti interessano AI, workflow e strumenti no-code e vuoi applicarli a un caso concreto come l’outbound e la lead generation.","start",{"block_layout":914,"gutter_top":835,"gutter_bottom":835,"bg_color":837,"gutter_on_text":56,"slides":915},"promo_banner_slider",[916],{"image":917,"text":923,"cta":924,"block_1":928,"block_2":931},{"id":918,"title":919,"filename":920,"filesize":921,"url":922,"alt":54,"description":54,"caption":54,"mime_type":763,"width":875,"height":875},29124,"gtm engineer","make-ai-automation-8-3.png",363762,"https://website-prod.datamasters.it/wp-content/uploads/2026/06/make-ai-automation-8-3.png","\u003Cp class=\"fw-bold font-size-header-6\">\u003Cspan class=\"text-color-primary-500\">Costruisci un sistema GTM AI-native che gira da solo\u003C/span>\u003C/p>\n\u003Ch3>Crea la tua macchina di vendita end-to-end con il corso \u003Cspan class=\"text-color-primary-500\">GTM Engineer\u003C/span>\u003C/h3>\n\u003Cp>Il corso pratico per diventare GTM Engineer e imparare a \u003Cstrong>costruire la tua macchina di vendita AI\u003C/strong>: trovi i clienti giusti, recuperi i loro contatti, scrivi messaggi che funzionano, mandi tutto in automatico. \u003Cstrong>Senza programmare.\u003C/strong>\u003C/p>\n",{"link":925,"config":927},{"title":926,"url":294,"target":15},"Scopri ora",{"variant":155,"theme":897,"size":898},{"text":929,"bgColor":930,"fgColor":172},"\u003Cb>IN PROMO\u003C/b>","color-accent-pink",{"text":932,"bgColor":828,"fgColor":829},"-30%",{"hide":533,"customize":533,"options":934},null,1782326014766]